My name is Ursula Vogt and I am a Certified Inbound Marketing Specialist and content strategist. In other words, I’m a copywriter who will not only write marketing and sales material for companies like yours, I’ll teach you how and why your competition is using content marketing to outpace you.
If you’re a small or medium-sized business who wants to be competitive and grow your business, we have a lot to talk about.
To present your company as the area expert, it’s essential to have a competitive online presence. But I know you run out of time to learn
- Modern lead generation
- How to compete locally online and in person
- Search engine optimization, critical to your business
- SEO focused website design and content strategy
- Online marketing that converts into sales
And on top of that…
You know it’s impossible for your marketing to stand out in a crowd if you look and sound like every other company.
That’s where I come in. I understand your industry. But more importantly, I understand your buyers and how to turn them into loyal customers without going door-to-door.
Educate | Brand | Sell
Buyers research their options long before they get in touch with you. The content they see in the first eight seconds defines the relationship they will have with you.
That’s why I help you turn an online search into a sale using a clear SEO content strategy, designed to educate your buyer, brand your company, and sell your products and services.
I know you don’t have time to learn the latest marketing techniques so I do that for you. And I use a proven writing system to keep you in the loop at every stage of your project.
What Do I Know That Can Help You?
Sales and writing define my professional life.
- I started out in retail sales
- I became a licensed Real Estate Broker Associate and Realtor®
- Trained with a builder-broker where I began hearing about sustainable building practices before moving to a large, extremely active national firm.
- Since 2003, I’ve ghost-written training and marketing material in the Tier One Automotive industry.
- Trained with the best business and direct mail marketing copywriters in the business through AWAI — the industry leader.
- Went beyond general copywriting and completed specialized courses in marketing and copywriting by industry experts Steve Slaunwhite, Casey Hibbard, Ed Gandia, Graham Gordon, Casey Demchak and Nick Usborne. And let’s not forget the lady Forbes magazine calls,’ the pioneer of SEO copywriting,” award-winning SEO expert, Heather Lloyd-Martin.
- I’m also a Certified Inbound Marketing Specialist
I continue to study not only your industry but mine — daily.
What Can I Do For You?
The market is being dominated by companies who are first to reach buyers with information that will empower them to make educated decisions.
I know you struggle to bring them a message that inspires them to take that action and hire you.
That’s why I help you…
- Educate your buyers
- Brand your company as a leader in your market, and
- Sell more products and services that benefit everyone