My name is Ursula Vogt and I’m a Certified Inbound Marketing Specialist who writes content and sales material for the clean energy industry.
It’s impossible for your marketing to stand out in a crowd if you look and sound like every other company. But we all know it’s essential if you want to remain competitive.
That’s where I come in. I understand your industry. But more importantly, I understand your buyers and how to turn them into loyal customers without going door-to-door. In fact, I know how to help you develop a relationship BEFORE they ever contact you.
There’s a psychology to selling that’s missing in the clean energy industry today. I learned it the hard way. That’s right, I’ve put my time in going door-to-door back in the day, but today it’s not only outdated, it could start costing you sales.
That's where I come in. I write content and marketing material that will present your company as a vital resource.
Your buyers will research their options long before they get in touch with you. I write content and marketing material that will present your company as a vital resource they trust when it’s time to hire.
I know you don't have time to learn the most up-to-date SEO and marketing practices, so I do that for you. And I use a proven process that keeps you in the loop at every stage of your project.
At the end of the day, it's only successful if I inspire the action that helps your company grow and profit, so I provide services that help you educate your buyers, brand your company, and sell your products and services.
What Do I Know That Can Help You?
Sales defines most of my professional life. I started out in retail sales before I became a licensed Real Estate Broker Associate and Realtor®. In the late 90's I trained with a builder-broker where I began hearing about sustainable building practices and later moved to a larger, nationally known real estate firm.
And like most writers in the business, I can't remember a time I wasn't writing.
Since 2003, I've ghost-written training and marketing material in the Tier One Automotive industry.
I've trained with the best business and direct mail market copywriters in the business through AWAI — the industry leader.
I've completed specialized courses by B2B specialists Steve Slaunwhite, Casey Hibbard, Ed Gandia, Graham Gordon, Casey Demchak, Nick Usborne, and more.
I'm a Certified Inbound Marketing Specialist
I continue to study not only your industry, but mine, daily.
What Can I Do For You?
The subject of clean energy marketing can be intimidating and I understand that. Your clients don’t always understand the technology behind what you do and you struggle to bring them a message that inspires them to take action and hire you.
I help companies like yours educate their buyers in a way they can relate to, brand your company as a leader in your market, and sell more products and services that benefiit everyone.