There are two kinds of solar installation companies—companies that stand out, and companies that don’t. When the dust settles, only one will succeed. I have a question for you. Would you rather spend your time chasing a bad lead or up on a roof installing another array? Up on the roof, every time! The problem
Want a quick way to increase professional credibility and gain higher sales? A lot of business owners think expert level business writing doesn’t matter. And for those of you who fall into that category, I have one question: Did you know that a single mistake in spelling or grammar can cut online sales in half
(First in a three-part series on Advocacy Marketing) “The 80,000 lights and decorations covering the Gilfillan house causes their monthly electricity bill to skyrocket during the holiday season. They went solar to eliminate their utility bill and chose Baker over four other companies.” Baker Electric Solar “My first Bergey 10 kW installation has operated
Get ready for a three-part series on Customer Advocacy. To kick it off I’d like to show you some of the reasons why, if you don’t know what it is or how to use it, you should! Click image to see a larger versionThe Statistical Argument For Customer Advocacy Infographic via App Data Room
I have a group of copywriter friends who meet once a week and talk shop over coffee and sweet tea. That’s how we roll here in the South. I consider myself lucky because I’m able to sit with a group of dedicated pros and discuss what works and what doesn’t in the world of marketing.
Understanding How Sustainability Affects Your Business All over the world, small and medium-sized companies like yours are becoming more than casual observers. They are committed to learning about sustainability trends that have a positive economic, social and environmental impact. But there is a difference between understanding sustainability and understanding how it affects your business.
I’m going to share one of my favorite copywriting tips. I use it to write about everything from solar panels to organic pet supplies. It even works if you’re selling services rather than products. I learned this one from a beer commercial. What can a 50-year-old beer commercial teach your small manufacturing business about marketing?
I just did a random sampling of some of my favorite manufacturing sites. Want to know what I discovered? There are a few of you out there who are okay with handing your business over to your competitor. I have a quick B2B marketing tip for this year and every year that will help your
How do you stand out in your industry? Are you the company that sets the bar, or are you following in the shadow of a bigger presence? Let me explain how you can become the one to beat, whether you’re a single-owner consultant, or a Fortune 500. A friend came to me recently with an