The last thing on your mind is your website URL. But if you don't pay attention quick, that will cost you. If you value customer trust and lead generation, you really need to understand why HTTP in your URL is an issue. Begining October 2017, if your website has not switched from HTTP to HTTPS, Chrome will show a "NOT SECURE" warning when someone tries to enter information on any … [Read more...] about HTTP—Four Letters That Will Start Costing You Money. Here’s What to Do
Clean Energy Marketing Blog
You have the home-field advantage when it comes to solar lead generation, and that comes with significant benefits for both you and your customers. But only if you know how to take advantage of it. When a large installation company enters your local market, it's true—they increase public awareness. The problem is, they control the sales conversation with your potential customers. And … [Read more...] about Local Just Became the Advantage for Solar Lead Generation—Learn to Use It!
There are two kinds of solar installation companies—companies that stand out, and companies that don’t. When the dust settles, only one will succeed. I have a question for you. Would you rather spend your time chasing a bad lead or up on a roof installing another array? Up on the roof, every time! The problem is, qualified leads don’t come looking for you. You’ve gotta’ pay someone to … [Read more...] about How To Start A Solar Installation Blog For Your Company