Content Marketing for the Clean Energy Industry

4 Reasons SME’s Need a Sustainability Policy and Why You Should Care

Why care about sustainability

Understanding How Sustainability Affects Your Business All over the world, small and medium-sized companies like yours are becoming more than casual observers.  They are committed to learning about sustainability trends that have a positive economic, social and environmental impact. But there is a difference between understanding sustainability and understanding how it affects your business.  

Someone asked me who I worked for? That’s a tough question. I write for several industries, including SME’s in manufacturing and sustainability. That encompasses everything from renewable energy to cleaning companies who are going green.

But I got my start writing professionally in manufacturing, so they have a place in my heart. They’re everyday people like you and me. They have dreams, goals and a plan to achieve them. They’re family.

So what does it mean to be in manufacturing in America today? The folks at The National Association of Manufacturers tell their own story, and they tell it very well.

“This Bud’s For You” Marketing

This Bud's For You Marketing Img

I’m going to share one of my favorite copywriting tips. I use it to write about everything from solar panels to organic pet supplies. It even works if you’re selling services rather than products. I learned this one from a beer commercial. What can a 50-year-old beer commercial teach your small manufacturing business about marketing?