Content Marketing for the Clean Energy Industry

What Is Sustainability Marketing?

Sustainability Marketing

Sustainability marketing isn’t a trend or the latest novelty marketing strategy that will run its course. Above all, it isn’t the greenwashing that had everyone slapping “eco” or “green” on everything from industries to political views. Thankfully, that era has passed. But it is your future if you’re in manufacturing.   Sustainability Is All Wrong

Want to have that professional, engaging presence on your next video chat, Skype call, or company video? Start by having a plan about what you want to cover and make sure it’s relevant to your audience. No matter how you present yourself, you have to give your audience something of value for their time. But once you’ve got that covered, boost your credibility and trust factor. Take five minutes to check out this video from Vanessa Van Edwards at Science of People and rock your next video.

 

If you’ve been running a small or medium-sized business for the last ten years, I can’t think of anything more unsettling than keeping up with all the changes going on around you, not just in sustainability practices, but general marketing, too. Ever wonder where the experts from the trenches think we’ll end up?

If you’re asking, “Are these just the latest fads brought on by social media trends?” you aren’t alone. But the truth is, marketing is changing because your buyer is changing. It hasn’t been that long ago that we watched the B2C market go through the same process, and just like B2C, B2B is going through what these top specialist call, a disruptive stage.

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