Jim headed to his deck with a cold beer and his laptop. It was time to get serious about lead generation and marketing for his solar installation business. He started with a quick check of his competition. How do they handle lead generation? The bad news was he found two new installation companies cutting into his territory and their companies looked and sounded a lot like his. His first … [Read more...] about Solar Lead Generation—Survival Techniques Because it’s a Jungle Out There!
Renewable Energy Marketing Blog
The last thing on your mind is your website URL. But if you don't pay attention quick, that will cost you. If you value customer trust and lead generation, you really need to understand why HTTP in your URL is an issue. Begining October 2017, if your website has not switched from HTTP to HTTPS, Chrome will show a "NOT SECURE" warning when someone tries to enter information on any … [Read more...] about HTTP—Four Letters That Will Start Costing You Money. Here’s What to Do
You have the home-field advantage when it comes to solar lead generation, and that comes with significant benefits for both you and your customers. But only if you know how to take advantage of it. When a large installation company enters your local market, it's true—they increase public awareness. The problem is, they control the sales conversation with your potential customers. And … [Read more...] about Local Just Became the Advantage for Solar Lead Generation—Learn to Use It!