The last thing on your mind is your website URL. But if you don’t pay attention quick, that will cost you.
If you value customer trust and lead generation, you really need to understand why HTTP in your URL is an issue.
Begining October 2017, if your website has not switched from HTTP to HTTPS, Chrome will show a “NOT SECURE” warning when someone tries to enter information on any form.
Imagine your visitors (translation: potential customers) seeing that when they take you up on a free estimate or fill out a contact form!
If you have no idea what HTTP and HTTPS stands for, or who’s responsible for changing it, you aren’t alone. But if you are losing money while you’re out working, it’s a good idea to pay attention.
Let’s do a quick URL 101 so you can get back to concentrating on the job site.
What are HTTP and HTTPS?
Before your eyes glaze over, I promise, we aren’t going to get too tech here.
There are some processes you want to work in the background without needing to understand every detail.
This is one of them.
But an overview helps understand why four small letters are costing you money.
HTTP and HTTPS are technology protocols that make it possible for all of us to jump from one link, page or site, to another.
This protocol makes it possible for customers to find you online.
HTTP stands for “Hyper Text Transfer Protocol.” Without it, we wouldn’t have a functioning Web.
HTTPS stands for “Hyper Text Transfer Protocol Secure.”
We’ve all heard increasing discussions about online security. For example, the recent Equifax hack has created a panic for 143 million Americans. Their personal data has been breached, leaving the victims at serious threat of identity theft for the rest of their lives.
So it’s clear, online security, or lack of it, has some serious implications.
Migrating sites to HTTPS is part of the webs overall security fix. HTTPS is HTTP with a “Secure Sockets Layer.” You may have seen it referred to as an SSL.
Basically, SSL adds a layer of encryption for passwords, financial information and any sensitive data people share online. So changing to HTTPS is basic common sense.
But if you don’t understand the impact this issue could have on your business, you aren’t likely to make the change.
How Will HTTPS Affect My Business?
Beginning in October 2017, Chrome will begin to pop up a warning to your potential customers that you do not have proper safety encryption on your site.
Sure, some people will feel safe giving you a quick email address, but there is a very subtle change that will happen when they read the warning message.
They’re going to start thinking about that word, trust.
Your entire business is built on your reputation…trust.
Four little letters—HTTP, are going to make your potential customers rethink whether you can be trusted with their investment if something as small as your site URL isn’t safe.
Many of you have invested significant time and money to build online content, designed to showcase your company as a leader in the industry.
Good content builds trust and turns visitors into pre-qualified leads!
But your investment and the trust you’ve worked so hard to establish will be totally annihilated if they pop onto your site and see http://www….
You’ve heard me talk about the 11-second rule before: When someone comes to your site, statistics say you have 11 seconds to get their attention and keep them reading.
If the first thing they see is an unsecured website, you may not get them to read further…
…and you’ve lost a lead.
How Do I Migrate My Site to HTTPS?
There should be a one-size-fits-all solution to migrating from HTTP to HTTPS.
THIS IS CRUCIAL. If you don’t have a clear idea of how the back-end of your website works, contact a professional. Don’t try this on your own.
Trying to migrate your site on your own could do major damage and cost you more money to fix than if you’d paid to have it done in the first place.Will your customers read further if you have an unsecured site? #solar #solarmktg Click To Tweet
For others, the process will be free and fairly easy with help from a quick YouTube video. Let me explain.
Your website host is where the migration takes place. If you have BlueHost, for example, right now the change is both free and easy.
There is also a great video by a BlueHost user that I used to migrate my own BlueHost site in under two minutes.
But, PLEASE, make sure BlueHost hasn’t updated their process first, and make sure you watch the full video before you begin.
For others, migration is a complicated process that takes a professional. Here’s what you need to do if you fall into that category:
- Check your host provider’s site and see if they handle HTTP migration for you.
- If you can’t find info, get in touch with their customer service and ask.
- If you’re on your own, contact a professional and compare prices.
- Get references for anyone you choose to help you switch.
URL 101 Wrap Up
If you don’t want to lose pre-qualified leads, and you don’t want Google calling your trust-worthy reputation into question, you need to change from HTTP to HTTPS, soon. Pop-ups will start showing up in October 2017.
If you have a webmaster, get confirmation that you’ve already switched.
You should see https://www… in your site URL.
If you’re managing your own site and you’re tech savvy, check out some of the resources I’ve listed. If you’re unsure, get help from a pro.
Migrating your site from HTTP to HTTPS is a necessary investment.
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